The brainstorming technique was developed by Alex F. Osborn in 1957 and brainstorming means where a team of members generates a large amount of alternative fruitful ideas on a specific problem without any criticism and then evaluates each idea in terms of their pros and cons. Brainstorming techniques fall into four broad categories: visioning, exploring, modifying, and experimenting.
Creativity involves breaking out of established patterns in order to look at things in a different way - Edward de Bono
Alex F. Osborn an advertising executive began developing methods for creative problem-solving in 1939. He began hosting group-thinking sessions and discovered a significant improvement in the quality and quantity of ideas produced by employees He first called these sessions as ‘organized ideation’ which was later dubbed by participants as "brainstorm sessions". Osborn recommended that all members of the group should be provided with a clear problem statement to be addressed and the problem should be simple and targeted.
Brainstorming means where a team of members generates a large amount of alternative fruitful ideas on a specific problem without any criticism and then evaluates each idea in terms of their pros and cons.
For a brainstorming exercise to succeed, it's crucial to observe four key principles:
Brainstorming techniques fall into four broad categories: visioning, exploring, modifying, and experimenting. Each category uses a different thought process, but there are some commonalities. Modifying and experimenting techniques, for example, start with existing data and use intuition to draw ideas from those facts. With visioning and exploring techniques, the intuitive process is followed by information gathering and data analysis.
In this approach, the group tends to imagine a long-term, ideal solution and means of achieving it. The group starts by ignoring constraints of cost, time, and resources and try to produce the ideas for an ideal future. It has been observed that a breakthrough idea often comes from a seemingly irrelevant place. Once multiple ideas are generated team will start discussing the action plan to implement these ideas.
In this approach, the group often uses guided imagery like symbols, analogies, and metaphors to describe an ideal scenario as well as to challenge assumptions. A variation of this method is to take the assumptions on the table and literally reverse them. A related approach called paradoxical thinking also helps free your mind from conventional patterns by developing an awareness of opposites.
In this approach, the focus is to adapt to the current status quo. Modifying techniques begin with the status quo (like current technology or business situation or product or service) and tries to make adaptations to the current state. Exploring additional features or functionality the customers would you like to be included in the program or service.
The last approach is to experiment by methodically combining elements in various ways and then test the new arising combinations.
Each idea is to be considered in the light of the points like
Building Perfect Creative Team
One misconception around creativity is that creative act is essentially solitary. Most of the world's important inventions resulted not from the work of one lone genius, but from collaboration of a team with complementary skills. Managers should build teams with the ideal mix of traits to form a creative group and then establish the conditions that make creativity much more likely to occur.
Evidence of the medically damaging symptoms of work stress necessitates applying the treatment of stress management. Stress management is increasingly drawing the attention to the management experts not only as a remedial measure but also as a way to resource management. If the workplace can be made a little more lovable the increase in the achievement of the organization may be much time more. If group stress can be removed by introducing group discussions and recreational facilities a long-lasting team spirit may get developed.
Stress is a product of the busyness of modern life. It has assumed grave dimensions ever since the emergence of industrialism. In fact, stress is a natural, ongoing, dynamic, and interactive process that takes place as people adjust to their environment. Stress can be brought about by positive or negative life events. Distress can cause disease and eustress or positive stress can promote wellbeing and increased productivity. Learn to recognize and be responsible for your stress, and learn the ways to manage stress.
Understanding Concept of Creativity
Part of your job as a manager is to foster new ideas. But how do you assemble a team with the right mix of skills and perspectives to promote creativity? Creativity is the ability to come up with new and different ideas or breakthrough fixed ways of thinking. Learn how to manage an intellectually diverse work group and their environment to produce more and better ideas that encourage innovation when developing products and work processes.
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Understanding Corporate Strategy
Management outlook and procedures have been revolutionized by more and more innovations over the recent years. It is no longer possible to follow traditional approaches to develop your organization's direction, its management as well its effectiveness. Senior managers need to be good decision-makers. In this section, we introduce concepts for strategy, strategic planning, strategic leadership, their exact meaning and associated terms, and how to use them.
Process & Stages of Creativity
Creative ideas do not come just like that. There is a process to it. There are a number of techniques of creativity to support the generation of ideas but the widely practiced ones are brainstorming and lateral thinking. Most innovations are not so much the product of sudden insights as they are the result of a conscious process that often goes through multiple stages. The creative process can be divided into four stages of preparation, incubation, evaluation, and implementation.
Investment Theory of Creativity
Sternberg in the year 2006, proposed the investment and confluence theory focused on understanding creativity. According to the investment theory, creativity requires a confluence of six distinct but interrelated resources known as intellectual abilities, knowledge, styles of thinking, personality, motivation, and environment. It emphasizes that creativity is not about one thing, but about a system of things.
Change & Culture of Innovation
Predicting the future is a tricky business but managers need to have a future perspective in order to take business advantage and remain competitive. They need to drive and introduce constructive change to the business of the enterprise. The first step to creativity and innovation is to drive a culture of Innovation. Managers need to focus on developing future mindset all the time to keep pace with the unfolding future.
Benefits of Teams in Workplace
The use of formal work teams is commonplace in modern organizations. But why we have teams? What are the benefits or advantages that teams provide for organizations and employees? Do we really need to adopt formal team structures and use team-building approaches in organizations? Read this article to explore and learn the benefits of having formal teams in organizations.
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