Value – Key Driver of Change

Value – Key Driver of Change

Productivity is defined not in terms of the number of goods produced, but in terms of value-added per employee. Customers don’t really buy goods and services but in fact, they buy a value - something they value. The future is all about tangible products fulfilling intangible needs. Ideas like this can transform a business and provide them a competitive advantage to thrive in the future.

People Look for Intangible Benefits

People, as Theodore Leavitt pointed out long ago, don't really buy goods and services. They buy a value - something they value. The customers want the goods or services to be accompanied by intangible benefits associated with availability at the right time and place and to express the values they require.

On the weekend of the Christmas holiday, David had a breakdown with his electricity. He took a service from Urban Clap and the person diagnosed and corrected a very small fault which had put the central heating out of action, and put it right. On that day Urban Clap was not selling them a service or a spare part, they were selling peace of mind on a festival day. That is the value that was given even when it’s not needed. It’s the confidence that someone will come when David needs one.

The enterprise providing the value is able to share economics with the consumer by using as little matter as possible in the preparation of the goods or services. So automation and materials technology keep down the amount of processing and actual stuff that has to go into the provision of goods and services.

The idea of “No-Matter”

Automation and materials technology keep down the amount of processing and actual stuff that needs to go into the production and provision of services. Products will be produced more quickly and cheaply, and with less final bulk and weight. The phrase “No Matter” encapsulates all this competitive advantage and value add. 'No matter' as a concept also includes the role of the disposable, though we have to watch its impact on the environment. The idea of no matter also covers the idea of the invisible purpose behind a sale.

For example, the invisible purpose behind a drill is not the selling of drills as such, but rather to sellability to make holes. If you use a laser drill, you are very much into the realm of 'no matter', for the laser produces holes which are by definition the absence of matter. This is all a question of tangible products fulfilling intangible needs. Ideas like this can transform a business. It is all about the effectiveness of outcomes rather than the efficiency of inputs. So the physical and the intellectual blend in the marriage of the changing mindset and the future mindset.

Mass Customisation

Next is the paradoxical idea of 'mass customization'. This is providing the customer with precisely what he or she requires, such as a garment to suit a bulky or a slender frame. Providing something that is non-standard yet can be produced as goods of standard size, weight, or other requirements. The technology now permits the non-standard to be produced on the standard line. Just a change of the computerized instructions and the trick is performed. Now customers don’t want to wait for something that is made to measure.

The same technique of mass customization can be used to provide cultural variations required in various parts of the world without setting up a special production line. The mass economy provides the benefit of scale; mass customization allows for the differentiation and individualization of requirements.

Future Trends and Change

Not so long ago you can imagine how some traditional business houses would have resisted such changes in the mindset and approach. Managers today need to group the changes which have had the biggest impact on business, industry, and society. Types of technological development have to be focused on the understanding of futurology. They can no more stick to what they know we are good at and so on. There is an emerging need to approach the present from the standpoint of the future. That's how all these developments have occurred- so much so that we find it difficult to realize the amount of resistance they initially caused.

Many of these developments are at a relatively early stage, so there is much more to follow. It is essential that managers who are going to have to cope with such changes see them as a part of their functions to educate their workforces to understand the nature of the changes we can expect, of the world in which we live and the future we can create.

Related Links

Creation Date Monday, 05 October 2020 Hits 4735

You May Also Like

  • Coping With Work Stress

    Coping With Work Stress

    Evidence of the medically damaging symptoms of work stress necessitates applying the treatment of stress management. Stress management is increasingly drawing the attention to the management experts not only as a remedial measure but also as a way to resource management. If the workplace can be made a little more lovable the increase in the achievement of the organization may be much time more. If group stress can be removed by introducing group discussions and recreational facilities a long-lasting team spirit may get developed.

  • Directive Leadership Style

    Directive Leadership Style

    This style is characterized by leaders making decisions for others and expecting followers to follow instructions. The directive leader is adept at giving instructions, setting expectations, and establishing timelines and performance standards. However, it is possible for the same leaders to display both directive and supportive behavior as per the demands of the situation.

  • Creating Highly Effective Teams

    Creating Highly Effective Teams

    How do we create effective teams? What comes to mind when you think about an effective team? High performing teams exhibit accountability, purpose, cohesiveness, and collaboration. It is a team that works seamlessly as a whole. Everyone brings unique talents and strengths and support each other to bring out the best in everyone. How do you create one?

  • Change & Culture of Innovation

    Change & Culture of Innovation

    Predicting the future is a tricky business but managers need to have a future perspective in order to take business advantage and remain competitive. They need to drive and introduce constructive change to the business of the enterprise. The first step to creativity and innovation is to drive a culture of Innovation. Managers need to focus on developing future mindset all the time to keep pace with the unfolding future.

  • Time Management Skills

    Time Management Skills

    How often do you have a plan for how you are going to spend your day but you aren't able to complete the tasks on your plan because of unimportant tasks, interruptions, or your own procrastination? Wouldn't it be great to be able to manage your schedule and your time while avoiding, or at least controlling, these time stealers?  Learn the strategies to manage your schedule while still handling interruptions and demands on your time. 

  • Handling Change & Innovation

    Handling Change & Innovation

    At times like this, more than ever, it is essential that the organizations appreciate the human resource management skills required to successfully handle the transformation of industry and create an innovation culture. Read more to understand, how as a manager you can help in cultivating a culture of continuous innovation and adaptation to change.

  • Symbolic Interaction and Social Change

    Symbolic Interaction and Social Change

    George Herbert Mead, an American philosopher, affiliated with the University of Chicago founded the theory of symbolic interactionism. A major aspect of this is that people interact by symbols both verbal and non-verbal signals and every interaction makes a contribution to the mental make-up of the mind thus every interaction with someone, changes you and you go away a different person signifying that humans and change go together.

  • Charismatic Leadership

    Charismatic Leadership

    Charisma is a certain quality of an individual personality, by virtue of which he is set apart from ordinary men. Charismatic Leader gathers followers, through dint of personality and charm. Understand the meaning and concept of Charismatic Leadership and the qualities of a charismatic leader. Gain an understanding of the advantages and disadvantages of using charismatic leadership. Finally, explore the difference between charismatic and transformational leadership.

  • Thinking & Problem Solving Skills

    Thinking & Problem Solving Skills

    Today's dynamic business world demands that you make decisions that significantly boost productivity and drive competitive advantage. But how do you know whether a decision will benefit the organization? And how do you know that the decisions are based on rational and statistical reasoning?  Explore how to become a dynamic problem solver with the skills to make accurate decisions.

  • Defining Team and Teamwork

    Defining Team and Teamwork

    Teams are part of the modern organizational culture. Whether you are a team leader or a team member, having a better understanding of how teams work, and being able to identify where the team is in the process, is a critical part of ensuring the team is ultimately successful. Start with the basics and understand what a team is and what role they play in an organization.

Explore Our Free Training Articles or
Sign Up to Start With Our eLearning Courses

Subscribe to Our Newsletter


© 2023 TechnoFunc, All Rights Reserved