Normative Leadership Theory
Normative leadership theories are built on moral principles and tell leaders how they ought to act. Victor Vroom formulated the normative model of leadership that specifically address leader behavior explicitly built on moral principles or norms. Normative leadership theories tell leaders how they should act to raise the moral performance inside the working group and manage their different responsibilities.
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The Vroom-Yetton model is designed to optimize for the current situation the leadership style for best decision-making. Its a decision model formulated with contribution from Arthur Jago on how to make group decisions. The leader must gather information from the team prior to making the decision and involves more people in the decision process.
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Communication has as its central objective the transmission of meaning. The process of communication is successful only when the receiver understands an idea as the sender intended it. How does a message or an idea travel from one person to another? To transmit our message, we engage in a sensitive and complex process of communication, with different elements like sender, message, channels, receiver, noise, and feedback.
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Transformational Theories of Leadership
Transformational leadership theories focus on the leadership approach where the leader encourages, inspires employees to innovate and create positive and valuable organizational change. A transformational leader works towards “transforming” the culture to one that cultivates trust, mutual admiration, loyalty, and respect with the end goal of developing followers into leaders. Transformational leaders are known to be visionary, inspiring, daring, risk-takers, and thoughtful.
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Five Factors Model (FFM) also known as Five-Factor Personality Model is based on five broad personality traits which are extraversion, neuroticism, openness to experience, agreeableness, and conscientiousness represented by acronym OCEAN, these traits are often referred to as the “Big Five”.
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Action Centered Leadership is a model developed by John Adair and focuses on the three responsibilities of a leader which are achieving the task, managing the team, and managing individuals. All these action elements are mutually dependent and important for any leader.
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Rensis Likert studied the patterns and styles of managers and developed four management systems known as Likert's management systems. These styles developed by him are known as Likert management systems. System 1 - Exploitative Authoritative; System 2 - Benevolent Authoritative; System 3 - Consultative and System 4 - Participative.
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Behavioral Theories of Leadership
Behavioral Theory of leadership is a big leap from Trait Theory, as it was developed scientifically by conducting behaviour focused studies. The theory emphasizes that leadership capability can be learned, rather than being inherent. This theory is based on the principle that a leader's behaviors can be conditioned in a manner that one can have a specific response to specific stimuli.
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The open systems model of leadership acknowledges the influence of the environment on organizations. An open system regularly exchanges feedback with its external environment. The environment also provides key resources that are necessary to sustain and lead to change and survival. Leadership in an open system should focus on influence, open communication, and patterns to control expanding the number of variables created by external dynamics.
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In the field of communication studies, there are numerous models. No one model is suitable for all purposes and all levels of analysis. Some common models are known as Lasswell Model, George Gerbner Model, David Berlo Model, Shanon and Weaver Model, Osgoods Model, and Schramm Model. All these describe the four components of the communication process, namely, the source (communicator), the message, the channel, the receiver (audience).
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Investment Theory of Creativity
Sternberg in the year 2006, proposed the investment and confluence theory focused on understanding creativity. According to the investment theory, creativity requires a confluence of six distinct but interrelated resources known as intellectual abilities, knowledge, styles of thinking, personality, motivation, and environment. It emphasizes that creativity is not about one thing, but about a system of things.
