Generating Ideas using Brainstorming
The brainstorming technique was developed by Alex F. Osborn in 1957 and brainstorming means where a team of members generates a large amount of alternative fruitful ideas on a specific problem without any criticism and then evaluates each idea in terms of their pros and cons. Brainstorming techniques fall into four broad categories: visioning, exploring, modifying, and experimenting.
Creativity involves breaking out of established patterns in order to look at things in a different way - Edward de Bono
Origin of Brainstorming
Alex F. Osborn an advertising executive began developing methods for creative problem-solving in 1939. He began hosting group-thinking sessions and discovered a significant improvement in the quality and quantity of ideas produced by employees He first called these sessions as ‘organized ideation’ which was later dubbed by participants as "brainstorm sessions". Osborn recommended that all members of the group should be provided with a clear problem statement to be addressed and the problem should be simple and targeted.
Meaning of Brainstorming
Brainstorming means where a team of members generates a large amount of alternative fruitful ideas on a specific problem without any criticism and then evaluates each idea in terms of their pros and cons.
- The purpose behind this group's creative technique is to provide other information as input for further stimulation.
- A comprehensive checklist is then made to eliminate the ideas that are clearly unworkable while retaining those that are worth further consideration.
- A particularly useful tool for stimulating divergent thought is brainstorming.
- Brainstorming builds fluency and flexibility. Enhances the group’s ability to produce many original ideas easily and also to come up with many different kinds of ideas
Principles of Brainstorming Sessions
For a brainstorming exercise to succeed, it's crucial to observe four key principles:
- Focus the brainstorming on an actual problem that your group is trying to solve.
- In other words, your brainstorming should be bound by real-world constraints.
- Limit the discussion to one conversation at a time and keep it focused on the topic.
- Participants are encouraged to provide wild and unexpected answers because the quantity of ideas affects the quality of the final decision.
- Ideas receive no criticism or discussion.
- Try to build on the ideas of others whenever possible.
- Ask questions that haven't been asked before
- Ask questions from different perspectives
- The group simply provides ideas that might lead to a solution
- During the session apply no analytical judgment as to the feasibility.
- Judgment should be suspended while ideas are being generated.
Four brainstorming techniques
Brainstorming techniques fall into four broad categories: visioning, exploring, modifying, and experimenting. Each category uses a different thought process, but there are some commonalities. Modifying and experimenting techniques, for example, start with existing data and use intuition to draw ideas from those facts. With visioning and exploring techniques, the intuitive process is followed by information gathering and data analysis.
1. Visioning
In this approach, the group tends to imagine a long-term, ideal solution and means of achieving it. The group starts by ignoring constraints of cost, time, and resources and try to produce the ideas for an ideal future. It has been observed that a breakthrough idea often comes from a seemingly irrelevant place. Once multiple ideas are generated team will start discussing the action plan to implement these ideas.
2. Exploring
In this approach, the group often uses guided imagery like symbols, analogies, and metaphors to describe an ideal scenario as well as to challenge assumptions. A variation of this method is to take the assumptions on the table and literally reverse them. A related approach called paradoxical thinking also helps free your mind from conventional patterns by developing an awareness of opposites.
3. Modifying
In this approach, the focus is to adapt to the current status quo. Modifying techniques begin with the status quo (like current technology or business situation or product or service) and tries to make adaptations to the current state. Exploring additional features or functionality the customers would you like to be included in the program or service.
4. Experimenting
The last approach is to experiment by methodically combining elements in various ways and then test the new arising combinations.
Evaluation of Ideas Generated During the Session
Each idea is to be considered in the light of the points like
- Does it meet the objectives?
- Does it solve the problems?
- Does it introduce new problems?
- Will it fit in with current systems?
- What functions are essential from your customers' point of view
- What criteria are determined by the company's values?
- What are your cost constraints?
- What are your size or shape constraints (for a product)?
- Within what time must you complete the project?
- Thinking cross-functionally/ organizationally
- In what ways the product is compatible with existing products?
- Taking risks and balancing day-to-day versus longer-term risks
- Can it accommodate growth?
Related Links
You May Also Like
-
Investment Theory of Creativity
Sternberg in the year 2006, proposed the investment and confluence theory focused on understanding creativity. According to the investment theory, creativity requires a confluence of six distinct but interrelated resources known as intellectual abilities, knowledge, styles of thinking, personality, motivation, and environment. It emphasizes that creativity is not about one thing, but about a system of things.
-
In its simplest sense, decision-making is the act of choosing between two or more courses of action. Decision making is a key skill in the workplace and is particularly important if you want to be an effective leader. When decisions have to be made, there are several stages that you should go through to reach a practical solution. Understand the meaning and importance of decision making and how to look at it as a process.
-
Generating Ideas using SCAMPER
SCAMPER is an activity-based thinking process that can be performed by Cooperative learning. SCAMPER is an acronym that provides a structured way of assisting students to think out of the box and enhance their knowledge. This can be used in the organizational context as a technique for creative problem solving and as a toolkit to generate fresh ideas.
-
A manager or an employee in an organization who is experiencing a high level of stress may develop high blood pressure, ulcers, irritability, difficulty in making routine decisions, loss of appetite, accident proneness, and the like. These can be subsumed under three general categories, physiological, psychological, and behavioral symptoms. Stress can give rise to a number of changes.
-
Evidence of the medically damaging symptoms of work stress necessitates applying the treatment of stress management. Stress management is increasingly drawing the attention to the management experts not only as a remedial measure but also as a way to resource management. If the workplace can be made a little more lovable the increase in the achievement of the organization may be much time more. If group stress can be removed by introducing group discussions and recreational facilities a long-lasting team spirit may get developed.
-
At different points in your professional career, it is helpful to identify your core values. Values are the qualities considered to be the most important guiding principles that determine the priorities in your life and greatly influence your career choices. Your career brings happiness when it is in agreement with the beliefs you have about what is important and meaningful to you. Awareness of your values will help you develop a clearer sense of what's most important to you in life.
-
The best career choices are ones that match your values. Each person has several values that are important to him. These values are highly personal and knowing them provides a clearer sense of what's most important to you in your life and career. Career values are the beliefs you consider important from a work standpoint. Values help you understand what you want from a job? Explore a few examples of work values that can influence career path and job satisfaction.
-
Change & Culture of Innovation
Predicting the future is a tricky business but managers need to have a future perspective in order to take business advantage and remain competitive. They need to drive and introduce constructive change to the business of the enterprise. The first step to creativity and innovation is to drive a culture of Innovation. Managers need to focus on developing future mindset all the time to keep pace with the unfolding future.
-
Creating Highly Effective Teams
How do we create effective teams? What comes to mind when you think about an effective team? High performing teams exhibit accountability, purpose, cohesiveness, and collaboration. It is a team that works seamlessly as a whole. Everyone brings unique talents and strengths and support each other to bring out the best in everyone. How do you create one?
-
We define Lean as the systematic elimination of waste through a continual effort to decrease inefficiency; the lean leader strives to create a more efficient organization. Lean leadership is a philosophy. It is a consistent way of thinking and being in your role as a leader. The focus of this approach is on raising new leaders and help their team embrace a culture of continuous improvement. Learn what we mean by lean leadership style and its principles.
