Communication performs many functions, such as informing and generating awareness, educating, persuading, motivating, entertaining, etc. The functions of communication in an organization are to inform, persuade, and motivate. Employees need to have effective organizational communication in order to achieve excellent job performance. The communication between the top management and the employee needs to be effective for better work culture.
Information is the key to progress in any organization. Business Communication is communication that promotes a product, service, marketing, or organization; relays information within a business, or functions as an official statement from a company. The primary objective of communication in management is to convey information—instructions, policies, procedures, decisions, etc., so the listener will hear, read, understand what is said, agree and accept the message, and react as intended by the manager or sender of the communication.
Communication plays an important role in information dissemination related to any form of human activity. Communication is the process of exchanging messages, ideas, facts, opinions, or feelings. The functions of communication in an organization are to inform, persuade, and motivate. Employees need to have effective organizational communication in order to achieve excellent job performance. Communication provides us with information about the environment we are placed in. It helps in molding our opinions, formulating decisions, and in turn making 'informed choices' to safeguard our interests as well those of the team or organization. Communication is a fundamental mechanism by which members of the group show their satisfaction and frustrations. Communication, therefore, provides for the emotional expression of feelings and fulfillment of social needs.
Communication results in the sharing of information, which in turn makes employees knowledgeable and thus productive. Communication provides the information individuals and groups need to make decisions by transmitting the data needed to identify and evaluate choices. Thus communication helps to facilitate decision making. Decision-making is the core of the management process. The relationship between communication and decision-making is inseparable since decision making must rely on the information. The decision is the triggering mechanism of communication. The manager is a decision-maker. But all decisions based on the communication of information to the management.
Training of personnel is an ongoing process and communication plays an important role in the orientation and training of employees. The degree of learning depends to a great extent not only on the contents of training but also on how effectively the information and skills are shared. As we know, knowledge can be constructed through interaction between learners and peers and also other sources of information. Hence, effective communication results in effective teaching and training.
For the wellbeing of the organization society, nation, and culture it is crucial that we are exposed to different viewpoints so that we understand and appreciate the need for a plurality of ideas and diversity of views. Communication fosters the feeling of oneness in society by exposing the various social groups to different views. It develops the need to share and understand the feelings, emotions, hopes, aspirations, and expectations of varied groups in a social system.
A motivated individual plays a useful and active role in an organization. Communication fosters motivation by clarifying to employees what they must do, how well they are doing it, and how they can improve if performance is subpar. Communication motivates and persuades individuals to meet the mutually agreed-upon goals. Sharing success stories of those who have overcome the odds and have been able to achieve their goals can do this. This function of communication, although relevant in all walks of life is more pronounced in business and industry where communication is being increasingly used as a tool for motivation. The formation of specific goals, feedback on progress toward the goals, and reward for desired behavior all stimulate motivation and require communication.
Yet another important function of communication is to persuade. This may be to influence us towards a new idea, technique, or a product and also to persuade us to buy these products. The manager will probably desire to influence or persuade the employee in a way that will help maintain favorable relationships. Other motivating goals or objectives of managerial communication may be social interchange, personal advancement, and self-expression. Conversely, the employee also has similar goals of communication in an organization. The industrial and corporate houses and advertising agencies, while taking messages of new products to potential consumers far and wide have amply exploited this function. Different mass communication media are used for this purpose.
Culture is a set of norms, values, and principles shared among people in an organization. Communication helps to preserve the culture and heritage of the organization and the company. Through communication, senior leadership and management share the culture and values of the organization with the employees. The transmission of values from top to bottom has been taking place through internal communications, newsletters, and town halls as well as through written emails. In the modem world, different mass communication media have taken up this function. Effective communication is essential for a positive culture in the workplace. Transparency in communication is mandatory at all levels for a better understanding of work and better bonding among individuals.
Effective Business Communication
Communication is all about getting the message across correctly. To make this happen, you need to have good speaking skills and good writing skills. If you have these skills coupled with good listening skills and interest in reading, you have all the potential to be a good communicator. What things should the leader take into consideration to be more effective with interpersonal communication?
In the field of communication studies, there are numerous models. No one model is suitable for all purposes and all levels of analysis. Some common models are known as Lasswell Model, George Gerbner Model, David Berlo Model, Shanon and Weaver Model, Osgoods Model, and Schramm Model. All these describe the four components of the communication process, namely, the source (communicator), the message, the channel, the receiver (audience).
Narrative leadership is interpreted as the leader who aspires to construct leadership by telling stories. Leadership is a task of persuasion, of winning people’s minds and hearts. Storytelling is thus inherently suited for the task of leadership. Learn about the narrative leadership style and how to use this style to inspire and motivate followers or to manage change.
Thinking & Problem Solving Skills
Today's dynamic business world demands that you make decisions that significantly boost productivity and drive competitive advantage. But how do you know whether a decision will benefit the organization? And how do you know that the decisions are based on rational and statistical reasoning? Explore how to become a dynamic problem solver with the skills to make accurate decisions.
Storming Stage of Team Development
Storming is the second stage of team development and this stage is characterized by a bid for power and inter-personal conflicts. Learn the key factors that occur in the storming stage and the strategies that a team leader can adopt to pass this stage of high winds
Communication performs many functions, such as informing and generating awareness, educating, persuading, motivating, entertaining, etc. The functions of communication in an organization are to inform, persuade, and motivate. Employees need to have effective organizational communication in order to achieve excellent job performance. The communication between the top management and the employee needs to be effective for better work culture.
Certain generally accepted truths or principles of communication are important to consider when communicating with others. These principles hold true for all people in every culture. By understanding these principles, you will experience greater communication effectiveness. An effective communication system is one that achieved its objectives. Communication is effective where there are no barriers to communication.
Listening is the foundation for good communication. It is also the hardest skill to master. Do you listen to confirm what you already know, or do you listen to explore and learn new things? How can we create receptive communication as a listener? The real art of listening involves awareness and sensitivity to the feelings of the speaker because it is at the feeling level that genuine connection, relationship, and healing occurs.
A manager or an employee in an organization who is experiencing a high level of stress may develop high blood pressure, ulcers, irritability, difficulty in making routine decisions, loss of appetite, accident proneness, and the like. These can be subsumed under three general categories, physiological, psychological, and behavioral symptoms. Stress can give rise to a number of changes.
The best career choices are ones that match your values. Each person has several values that are important to him. These values are highly personal and knowing them provides a clearer sense of what's most important to you in your life and career. Career values are the beliefs you consider important from a work standpoint. Values help you understand what you want from a job? Explore a few examples of work values that can influence career path and job satisfaction.
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