Narrative Leadership Style
Narrative leadership is interpreted as the leader who aspires to construct leadership by telling stories. Leadership is a task of persuasion, of winning people’s minds and hearts. Storytelling is thus inherently suited for the task of leadership. Learn about the narrative leadership style and how to use this style to inspire and motivate followers or to manage change.
What is Narrative leadership?
Narrative leadership is interpreted as the leader who aspires to construct leadership by telling stories. Because our lives are comprised of and lived in stories, leadership can be more effective when we take into account what those we lead are saying. The premise of narrative leadership is that storytelling has a significant role in leadership and organizational rationality. Narrative Leadership refers to the use of stories and narratives to increase employee morale, create a shared need to produce change, and lead collaboration. These stories, whether focusing on how the organization encountered and overcame difficulties or how it seizes new opportunities, are all designed to create a shared vision for those who are at present with the organization or those who will be employed in the future.
This means careful listening to the history and determining the boundaries erected by a story. Narrative Leadership is the willingness to learn the storied history of people and their organization then deliberately and cooperatively using those stories to fashion a future.
The breakthrough of the narrative approach in leadership and organization studies took place roughly two decades ago. Its theoretical underpinnings stem from the narrative paradigm, which says that all human beings are storytellers (homo narrans). Stories are engaged with power in organizations. Alongside knowledge, values, and emotions, stories convey leadership influence by mediating and shaping organizational reality. According to Bruner (1991), “most of our knowledge about human knowledge-getting and reality-constructing is drawn from studies of how people come to know the natural or physical world rather than the human or symbolic world.”
The application of the idea of constructing human and symbolic reality in David Boje’s study on narrative leadership (1991) became a kind of milestone in this field. He studied the dynamics of storytelling in a large office-supply firm and illustrated how people make sense of organizational storytelling. His empirical study indicated the potential of stories for leadership; and since the early 1990s, the discussion about storytelling and narrative leadership has meandered and increased greatly.
Storytelling leadership has become more popular in academic texts and particularly in normative texts that treat stories often instrumental in inspiring and motivating followers or to manage change. It is thus seen as a “managerial tool”. The stories make sense in the organizational flow, which takes place discursively in social interaction, both on formal and informal occasions.
Narrative leadership is a method and as such adaptable to all organizations. Generally, the term means two things. The first is to create or introduce change by relating the change initiative to stories. The second is to see that an organization has a story or stories that define it. In this use, before any change is initiated the leader will determine those stories and how they may impact what is proposed. Narrative leadership can be used in any organization. It is best used where change can take effect over time.
Narratives and stories are used to:
- Build trust.
- Create company branding.
- Instill organizational values.
- Encourage collaboration.
- Optimize knowledge sharing.
- Neutralize conflict.
- Create a shared vision toward the future.
Books to Read/References:
The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative by Stephen Denning (2011)
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